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Located right in the center of downtown Playa del Carmen just a few steps away from Fifth Avenue and its famous night life, luxury shopping and dining scene where you will experience the laid back lifestyle that the Riviera Maya has to offer. The modern and provocative Avant-Garde building design together with its Pop Art conceptual decoration of each of our deluxe rooms and junior suites and thematic suites offer a unique and unforgettable experience for your vacation trip.In addition to having high luxury amenities and services for your enjoy and pleasure live a unique experience as a couple, with friends or on your business trip while discovering the original proposal that our "adults-only" hotel has to offer. Live the Reina Roja full experience with our Resort (Lifestyle) Fee,which will give you exclusive access to our luxury amenities and services for a complete vacation experience.